Playing the Field of Global Marketing – A Story of MLM Business Success
Financial Destinations Inc. (later FDI International) is a privately operated corporation, founded in 2003 and headquartered in Windham, New Hampshire. It was founded by William Andreoli, now CEO and President of the company.
Recognized in its very first years as being a financial education company, FDI had the reported mission to “Stamp Out Financial Illiteracy Across the Country”. It was one of the businesses that utilized a multi level marketing business model to offer monetary education and training. This kind of education integrated issues along the lines of fiscal responsibility, real-estate, stock market speculation, cash flow management – all these were designed to train FDI associates on their way to monetary independence.
Naturally, there was an income program attached as well, where by independent FDI distributors could sell FDI’s products and services and produce residual income for themselves, as well as train and lead their own sales team or organization.
The FDI compensation plan was based on three streams of income: 1 – fast start bonus deals, designed to repay FDI reps for personal product sales activity, which could double with the enrollment of three new reps in any given calendar month; 2 – leadership bonus deals, that were determined by the growth of the organization and got more substantial when a further leadership level was achieved; 3- residual earnings, a monthly commission on each member of the team.
The reason we are using past tense here is that the organization has been subject to serious changes. The owner of Financial Destinations Inc., William Andreoli, has teamed up with Kuba Fabiarz, owner of GIConnect, a 16-year old telecommunications business that’s said to have been operating in 62 countries and to have had over 800,000 distributors. The result? FDI International, a company that aspires to get engaged in 7 areas of telecom, as they state: landlines (home and business), wireless/cell, long-distance, global calling, calling cards, internet and corporate solutions.
Their particular plan is to help their clients save 50% or more on their telephone expenses. Having the global experience of GIConnect, FDI International will be planning to launch in 60 countries simultaneously. Their primary product seems to be the FDIVoice (hands free and service), which allows you to convert voice communications to text messages – so that you can avoid texting when driving, as well as to make phone calls or even deliver e-mails with voice commands, or have your e-mail read to you by means of a voice application. Additional solutions comprise affordable smart phones for their clients, that are exclusive to the corporation, Multi-line voice telephones with international connectivity, VideoPhones with connection to big-screen TV’s or computer monitors as well as free of charge international calls between FDI Video Phones. Their long term plans incorporate support for calling when travelling by airplane. With these kinds of products they wish to acquire a market unequalled before. They also aim to have no taxes on the phone bills and services, no credit checks and also no tying agreements for their services.
With regard to the FDI International compensation strategy, it resembles in a number of points the original FDI plan, but it appears to be greatly improved upon. They are boasting now several income streams: apart from the currently known Quick Start and Double Quick Start Bonuses, a 50% Matching Fast Start Bonus, Advancement Bonuses, 4 levels of Matching Residual Income and that’s not all.
FDI International is certainly full of promises. Let us see if they can live up to them. As with any new company (and even if the company is not new), you run certain risks, which is up to you if you choose to assume. One definite thing is, however, that such an MLM venture cannot be conducted in the classic fashion. You will need to promote the opportunity on the web, by taking advantage of the power of the world wide web to be able to build up your team, and so as to do this, you have to get excellent online marketing tools and strategies. These are not easy to get, but not really difficult either, should you find a skilled marketing advisor who is willing to lead you. And if you do acquire these on-line network marketing skills, you can use them for the future with any other MLM business that might peak your interest.
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