One of the most effective ways to make money is to be unique. Thus, one of the biggest problems which I see in the world of Internet Marketing is a failure to be innovative. The typical marketing websites tend to have a typical look.
At the peak of the dot com boom, innovation came first, and business fundamentals came second. New ideas meant new money, and an amazing idea, long before execution could make you millions, if not billions. If you do not believe me, ask Mark Cuban, owner of the Dallas Mavericks. Cuban knew how the Internet worked. This, along with his idea for Internet radio, turned him into a billionaire.
Just think for a moment. Back during the dot com era, there were not nearly as many websites online as there are today. Therefore, you cannot just create a generic website, with a generic idea and expect to make money. Rather, you need to shout and be seen. However, you want to do this by creating substance, not fluff. One thing that the dot com collapse taught us is that fluff does not get your very far.
Now I have an exercise for you to take on. I want you to turn off your computer monitor, and problem-solve. Think of new and innovative ways to make money. You have the facts on your side. Unlike entrepreneurs in the past, you know that success is highly possible on the Internet. New creations keep on coming via the Internet. Just look at the most recent stars, Twitter and Facebook. Can you believe that both of these websites were actually criticized for breaking tradition. Who do you think has the last laugh.
What you have to realize is that the Internet is still just a kid. However, that kid is growing quickly into an adult, and will soon be a monster. Last I checked, there were over 40 billion websites online. Of course, this number is nothing compared to what we will see in another 15 years. Therefore, if you want to make money on the Internet, you need to somehow stand out from the billions of websites which currently reside on the Internet. It is important that you target your market, identify a need within this market, and give them the solution to their need. Twitter did just this. They saw that there was a need to push information to a huge group of individuals almost instantly. As a result, Twitter identified a targeted market in online communication, and provided a solution for the market’s needs.
Going back some decades, Walt Disney was a very non-traditional thinker. Similar to Facebook and Twitter, he was ridiculed in his early years. In fact, many business geniuses are ridiculed prior to demonstrated success. For instance, the press doubted that Disneyland had a chance of survival, and referred to it as “Disney’s Folly”. Funny huh? I wonder who got the last laugh.
One thing that you have to prepare yourself for when you step outside of the normal mode of thought, is ridicule. Let us go back to the year of 1996. Back then, the Internet was quite new. Now, picture yourself having come up with a plan to create an Internet business which will garner its success from giving everything away for free. How do you think people would have responded to you if you had proposed that idea. Perhaps a few would think that you ought to be institutionalized.
The funny thing is that a company did actually develop on Internet business which was based on giving away everything for free. This company is called Hotmail, and they gave their e-mail platform away for free at a time where everyone else was requiring either payment, or some sort of work or scholastic affiliation. Hotmail was first, and Hotmail was, and still is free.
The thing which Hotmail did, was recognize a niche market which would bring them fortune in the future. What they did, was take a paid service, made it better, and gave it away for free. Who can say no to that? I know that in 1997, I did not say “no” when I opened my first Hotmail account. Thereafter, Hotmail generated revenue by selling ads, and they eventually sold off to Microsoft for millions.
The concept of finding what people are paying for on the Internet and giving it away free if still effective. However, if you want to be successful on the same level as Facebook, Twitter, and Hotmail, you probably need something more. What that something is, is perhaps the billion dollar question. If you find the answer, you will find ways to make money in the millions, if not billions.
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